"Story of Local Small Business: Of the Earth"

Blossomed Out of Pure Love for the Community: With over two decades of floral design experience inspired by her mother’s gardening passion, owner Natalie Elsberry has always felt the Lord’s calling to spread her love for flowers and plants throughout Lincoln, Nebraska. Natalie founded and operated I Bloom, a local floral company specializing in wedding arrangements, before launching her own full-service flower boutique storefront for every occasion in 2019.

Of the Earth Florals has since filled the city’s gap as a warm and welcoming one-stop-shop for flora and fauna, local gifts and goodies, daily deliveries, community gatherings and more, meeting several customer needs that other flower shops in the city hadn’t been fulfilling. They offer the freshest, most lush and eclectic flowers available, and are guided by an unending love for natural beauty and sustainability. Treat yourself or a friend to a beautiful arrangement, join them for a class, request delivery for your next big event or simply stop by their store and say hello. Community fuels their mission, and they can’t wait to exceed your floral expectations.